Betfred Review | Bookmaker Guide | Free Bet

Betfred was founded in 1967 by two brothers, Peter & Fred Done. What started out with just one betting shop in Salford, has grown to become one of the most recognised high-street bookmakers, along a strong online presence.

Currently Betfred boats over 1,600 betting land-based betting shops throughout the United Kingdom and Ireland. It’s widely viewed as one of the leading horse racing bookmakers.

Betfred offers a selection of sports, in-play betting, live streaming, and a competitive £30 signup bonus.

Betfred Review Contents:

  1. Signup Promotion
  2. Advantages
  3. Disadvantages
  4. Full Specification


Signup Promotion

Betfred offers a £30 free bet bonus for new online customers. As with almost every other signup promotion, it’s limited to one bonus per household.

If you’re new to online betting, then you can learn how free bets work in our post: Bookmaker Promotions Explained.

How to Claim


Frequent Promotions

Unlike some of its slightly more prominent competitors, Betfred goes that extra mile to offer incentives to their players. Betfred provides plenty of promotions for football, horse racing and greyhound racing.

Simple and Uncluttered

During recent updates to their site and app, Betfred have maintained simplicity. Everything is uncluttered and easy to use. This sounds like a prerequisite — but so many Bookies still have clunky websites. The ‘BetFinder’ tool, powered by the Racing Post, is a neat concept if you’re looking for certain horse racing criteria (e.g. “won last race”).

Best Odds Guaranteed

Betfred offer Best Odds Guaranteed on all Daily UK and Irish Racing for all bets placed from 7am on the day of the race up until the off. Bets placed before will be settled at the price taken, or at SP if no price has been taken.

Good In-play Experience

Betfred’s in-play offering has improved in recent years, featuring more detail than before. While football takes the focus, Betfred also offer in-play odds on a range of other sports and events including tennis, basketball, cricket, golf, baseball and handball.

Live Streaming

Betfred offer live streaming on a range of sports and events, including football, basketball and horse racing.

Every UK and Ireland horse meet is streamed live on the Betfred site. Customers just need to place a minimum of £/€1 on any race to quality.

Competitive Signup Bonus

As a new Betfred customer you can claim a £30 free bet. It’s one of the best, most transparent sports bonuses available, with simple terms and conditions to follow. Unlike many other £30 free bets, this one is credited in one bet (rather than 3x £10 bets), making for a potentially large win in one hit. What’s more, you’re entitles to 30 free spins in the casino.



Lacks a Truly Unique Feature

Betfred does everything right: it’s an excellent all-round bookmaker. But aside from above average promotions, there’s nothing truly standout about what they offer. They lack uniqueness.

In-play Betting Is Basic

While Betfred has improved their in-play experience, they do not offer the richness and detail of some major bookmakers. Sufficient, yes — but there’s certainly room for improvement.

Less Bet Types Than Comparable Bookies

With a high number of sports available and such a long history in the bookmaking business, you might expect Betfred to offer more bet types. However, some of their rivals offer more depth.

Full Specification

Sports Betting Markets

  • American Football
  • Athletics
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Football
  • Gaelic Games
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Hurling
  • Ice Hockey
  • Lottery
  • Motor Sport
  • Mixed Martial Arts
  • Politics
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • Specials
  • Tennis
  • UFC

Payment Options

  • Visa Debit
  • Mastercard Debit
  • Credit Cards
  • Skrill
  • Neteller
  • PayPal
  • Paysafecard (deposits only)
  • Bank Transfer
  • Cheque
  • Cash in Shops


  • Gibraltar Gambling Commission (previously the Gibraltar Regulatory Authority)
  • UK Gambling Commission