William Hill Review | Bookmaker Guide | Free Bet

Founded in 1934, William Hill is one of the most established high street bookmakers. Alongside their classic shop branches, they deliver a superb all-round online service.

Whether you’re using a computer or mobile device, William Hill offers a vast array of sports & markets, inplay betting, a long list of banking options, a live streaming service, and an excellent £30 signup bonus.

William Hill Review Contents:

  1. Signup Promotion
  2. Advantages
  3. Disadvantages
  4. Full Specification


Signup Promotion

William Hill offers a £30 free bet bonus for new online customers. It’s limited to one bonus per household.

The signup promotion works the same as the majority of other Bookmaker free bets — which you can learn about in our post: How Free Bets Work.

How to Claim


Various Payment Methods

William Hill caters to more than just the UK market, offering an array of global payment methods, making it very easy for every customer to deposit and withdraw funds. Furthermore, all funding methods are completely free, with no fees attached. Withdrawals are fast (typically 1-3 days).

Huge Range of Bet Types

William Hill doesn’t offer quite as many markets as some Bookmakers — but there’s still hundreds of different bets available per event. The site provides above average depth; that’s one of their key strengths.

Best Odds Guaranteed

William Hill’s BOG applies to all daily UK and Irish greyhound and horse race markets. It’s honoured on any price taken from 00:01 on the day of the race until the off. Bets placed before will be settled at the price taken, or at SP if no price has been taken

Excellent In-play Experience

The in-play feature works on a huge number of markets, enabling punters to monitor multiple live events at once, alongside the latest odds. Detailed stats are available; a feature many other Bookies have failed to implement well.

Live Streaming

You usually only require a funded betting account, or to have placed a bet within the last 24 hour period, to watch live streams of selected sporting events — such as Basketball, Football, Cricket, Tennis — through William Hill. For horse racing, you need to bet a minimum of £1 on the race.

William Hill members can keep up with the William Hill TV schedule published on their site, or by simply looking out the WHTV logo next to the event.

Tipster Content

There’s always regular tipster content on William Hill. You can follow tips from other punters, and even create your own profile. There’s a leader board for the best performers.

Competitive Signup Bonus

As a new William Hill customer you can claim a £30 free bet. It’s one of the simplest, most transparent types of sport bonuses available, with simple terms and conditions to follow. There’s no doubt this promotions is in the player’s favour, and it’s a great way to familiarise yourself with the William Hill site or app.



Lacks a Truly Unique Feature

William Hill does everything right: it’s an excellent all-round Bookmaker. But there’s nothing particularly distinct about their site or app. So punters looking for something highly specific, gimmicky or out-of-the-ordinary, are unlikely to find it at William Hill.

Full Specification

Sports Betting Markets

  • American Football
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Football
  • Gaelic Games
  • Golf
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lottery
  • Mixed Martial Arts
  • Motor Sport
  • Politics
  • Rugby League
  • Rugby Union
  • Snooker
  • Tennis
  • TV Events
  • UFC
  • Virtual Betting
  • Volleyball
  • Winter Sports

Payment Options

  • Visa Debit
  • Mastercard Debit
  • Credit Cards
  • Maestro
  • Laser
  • PayPal
  • Skrill
  • Neteller
  • Instadebit
  • Click2Pay
  • UKash
  • Paysafecard (no withdrawals)
  • Bank Transfer
  • Cheque
  • Quick Cash
  • Postal Orders
  • ClickandBuy
  • Web Money
  • Przelewy24
  • Sofortuberweisung
  • Giropay
  • Nordea
  • Abaqoos
  • iDeal
  • Montea.ru
  • POLi
  • Euteller
  • Speedcard
  • Fundsend
  • eKonto
  • Boleto Bancario
  • eWire
  • EPS
  • Multibanco
  • Linea Abierta
  • Bank Link
  • Teleingreso
  • GluePay
  • Cash U
  • MisterCard


  • Gibraltar Gambling Commission (previously the Gibraltar Regulatory Authority)
  • UK Gambling Commission